Editorial Policy
Sole & Stride exists to help readers choose footwear with confidence. This policy explains how we work and what you can expect from us.
Independence
Our editorial decisions are made by Alex Carter, the author and editor of this site, and by no one else. No brand, retailer, advertiser, or affiliate network can pay to influence a recommendation, a conclusion, or the inclusion or removal of a product. This site currently contains no affiliate links. If affiliate links are added in the future, they will be disclosed at the top of the relevant pages, as set out in our Affiliate Disclosure.
How we research
Guides are researched from manufacturer specifications, published materials science, podiatry guidance where relevant, and conversations with shop staff, runners, and walkers. Alex buys most of the shoes he writes about with his own money. Where a product is provided for review, that is disclosed in the article. Where a claim cannot be verified, the guide says so rather than presenting it as fact.
What we do not publish
We do not publish invented review scores, star ratings, sales figures, test data, or exact prices. Prices are given only as typical ranges as of November 2026, because prices change and vary by retailer. We do not claim to be any brand's official site, and we do not use brand logos or product photographs. We do not publish content that is written to sell a product rather than to inform a reader.
Corrections
We aim to be accurate, and we correct errors promptly. If you spot an error, please tell us through the contact page or by email at lb702031584xc@gmail.com. Significant corrections are noted on the page itself.
Reader privacy
We do not sell reader data, we do not run advertising cookies, and we do not add email correspondents to any mailing list. See our Privacy Policy for details.